Design is a subjective process. It usually starts with the client. The client requests something, but usually they have a very limited idea of what they need. Once this is expressed, the design process kicks-in.

What?

What is the purpose? What do you want to communicate? We sit with the client and expand on the original idea. This process includes many different directions - including directions the client feel they don't want to go in. The basic keywords, shapes and ideas are refined, until they synchronise with the client.

Why?

Why is it important to make this communication? Why do you want to interact? Why now? We determine the urgency level of the message. We formulate the reason into a need, a request.

How?

How do you interact? How can you transform, communication? Here we refine which media is suitable for this type of design, e.g. paper, web, e-mail, etc. The final media influences how the user will interact with or react to the design.

Where?

Where will you distribute? Where will a person encounter the design? The placement of the design can also determine its visibility, e.g. billboard or website ad, brochure or website promotion. If its one location only, or multiple locations, designs. Decide on if this a staged approach, e.g. multiple e-mail teasers, following a brochure card.

When?

When are you communicating? When do you need the design complete? Here we understand the timing and include appropriate deadlines, depending on the type of media.


These just some initial questions we go through with every client to help them understand the design, which then helps us to understand the design.